Page Builder
Magento Page Builder: content types, custom Page Builder components, templates and building landing pages without code.
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https://inchoo.net/magento-2/intro-to-the-magento-2-page-builder/
If you’ve got an eCommerce business, at times you probably need an easy, simple way of managing the various pages of your web. A way to create and set up stuff without needing any programming and assistance from a developer.
This is where the Magento 2 Page Builder comes into play.